Programs & Pricing
Start free. Stay as long as it's working. Every level is built to meet you where you are and take you further than you've been.
Start here
No credit card. No obligation. Full access to the community for 10 days — including live calls, the brotherhood, and a chance to get on a 1:1 call with JR.
This isn't a taste of something watered down. It's the real thing. Because you shouldn't have to pay to find out if this is for you.
Start Your Free TrialWhat you get in 10 days
The Citadel
$47/month
Everything you need to start doing the work and stay in the fight.
Core membership
The Citadel is where the work happens. Every week you have access to live calls with JR, a men's health doctor, rotating guest speakers, and a dating coach — across different angles of the same transformation.
Most men who come in through the free trial stay at this level. It's where the consistent results come from. Not from consuming content — from showing up every week and doing the work in a room with men who are doing the same.
$47 a month. Less than two cups of coffee a week. And nothing else at that price point will give you this level of guidance and accountability.
Deeper access
For the man who is ready to go deeper and move faster. Crown & Shield gives you everything in The Citadel plus direct access to JR four additional times per week.
You also get the full library — every past training, every recorded call, everything that has come before. On demand, whenever you need it.
This is the level where things tend to accelerate. More reps with JR. More material to work with. More ground covered in less time.
Crown & Shield
$200/month
Everything in The Citadel, plus:
The King's Path
$4,000
15-week guided deep transformation. One-time investment.
Full transformation
The King's Path is for the man who has decided he is done half-measures. 15 weeks. A structured curriculum that takes you through every layer of the work — the wounds, the patterns, the identity, the relationships, the purpose.
This isn't content you consume on your own schedule. It's guided. Intentional. Built to produce a fundamentally different man by the end of it.
If you're serious about doing this at the deepest level — book a call. We'll talk through whether this is the right fit and what the process looks like.
Book a Discovery CallSide by side
| Feature | Free Trial | Citadel | Crown & Shield | King's Path |
|---|---|---|---|---|
| Community access | ✓ | ✓ | ✓ | ✓ |
| Weekly call with JR | ✓ | ✓ | ✓ | ✓ |
| Men's health, guest & dating calls | ✓ | ✓ | ✓ | ✓ |
| 4 additional weekly calls with JR | — | — | ✓ | ✓ |
| Full training library & recordings | — | — | ✓ | ✓ |
| 15-week guided curriculum | — | — | — | ✓ |
| Price | Free | $47/mo | $200/mo | $4,000 |
Questions about programs
Ready?
No credit card. No pressure. Just come see what this is about before you spend a dollar.